/* =========================================================================
   ACCELERATE GROWTH — Brand site
   Design system per Brand Bible v2.0 (Crimson-led · Commissioner · Engineered)
   ========================================================================= */

/* ---------- Fonts ---------- */
@import url('https://fonts.googleapis.com/css2?family=Commissioner:wght@300;400;500;600;700;800;900&display=swap');

/* ---------- Tokens ---------- */
:root{
  /* Brand palette */
  --crimson:#C80041;
  --coral:#E8526B;
  --burgundy:#A50036; /* darker crimson for hover states (brand-derived) */
  --steel:#4D6A7E;
  --steel-light:#6DB1C7;
  --anthracite:#323F48;
  --black:#000000;
  --white:#FFFFFF;

  /* Surfaces */
  --paper:#FFFFFF;        /* primary light surface (white) */
  --paper-2:#F1F0EC;      /* raised / alternating light surface (neutral) */
  --tint:#EDF1F4;         /* cool steel tint for section variation */
  --tint-2:#E7EDF1;
  --ink:#121316;          /* primary dark surface */
  --ink-2:#1b1d21;        /* raised dark surface */
  --overlay:#0c0d0f;

  /* Text — brand split: headings Slate #323F48 · body Ink #212121 */
  --text:#212121;
  --text-soft:#46525A;
  --muted:#5B666D;
  --on-dark:#f3efe7;
  --on-dark-soft:#b6b1a8;

  /* Lines */
  --line:#E2E6E9;
  --line-dark:rgba(255,255,255,.14);

  /* Type scale (fluid) */
  --h1: clamp(2.9rem, 1.4rem + 6.2vw, 5.6rem);
  --h2: clamp(2.3rem, 1.3rem + 4.2vw, 4.2rem);
  --h3: clamp(1.4rem, 1.05rem + 1.4vw, 2.1rem);
  --lead: clamp(1.05rem, 0.95rem + 0.5vw, 1.35rem);

  /* Layout */
  --maxw:1200px;
  --gutter: clamp(1.25rem, 4vw, 4rem);
  --radius:6px;
  --radius-lg:14px;

  --ease:cubic-bezier(.22,.61,.36,1);
}

/* ---------- Reset ---------- */
*,*::before,*::after{box-sizing:border-box;margin:0;padding:0}
html{scroll-behavior:smooth;-webkit-text-size-adjust:100%}
body{
  font-family:'Commissioner',Arial,Helvetica,sans-serif;
  background:var(--paper);
  color:var(--text);
  font-size:16px;
  line-height:1.5;
  font-weight:400;
  -webkit-font-smoothing:antialiased;
  overflow-x:hidden;
}
::selection{background:var(--crimson);color:#fff}
a{color:inherit;text-decoration:none}
img,svg{display:block;max-width:100%}
button{font-family:inherit;cursor:pointer}

/* ---------- Layout helpers ---------- */
.container{width:100%;max-width:var(--maxw);margin-inline:auto;padding-inline:var(--gutter)}
.section{padding-block:clamp(4rem,9vw,8rem)}
.section--tight{padding-block:clamp(2.5rem,5vw,4rem)}
.dark{background:var(--ink);color:var(--on-dark)}
.dark .lead,.dark p{color:var(--on-dark-soft)}
.blush{background:linear-gradient(180deg,var(--tint) 0%,var(--tint-2) 100%)}
.divider{height:1px;background:var(--line);border:0}
.dark .divider{background:var(--line-dark)}

/* ---------- Typography ---------- */
h1,h2,h3,h4{line-height:1.02;letter-spacing:-.02em;font-weight:900;color:var(--anthracite)}
.dark h1,.dark h2,.dark h3,.dark h4,
.card--dark h3,.card--dark h4,.card--crimson h3,.card--crimson h4{color:#fff}
.dark h3.accent,.card--dark h3.accent{color:var(--coral)}
h1{font-size:var(--h1)}
h2{font-size:var(--h2);font-weight:800}
h3{font-size:var(--h3);font-weight:800;line-height:1.1}
.accent{color:var(--crimson)}
.accent-italic{color:var(--crimson);font-style:italic;font-weight:800}
.lead{font-size:var(--lead);color:var(--text-soft);line-height:1.5;font-weight:400}
.eyebrow{
  display:inline-block;font-size:.72rem;font-weight:700;letter-spacing:.22em;
  text-transform:uppercase;color:var(--crimson);margin-bottom:1.25rem;
}
.eyebrow--muted{color:var(--muted)}
.dark .eyebrow{color:var(--coral)}
.mono{font-variant-numeric:tabular-nums;font-feature-settings:"tnum";letter-spacing:.16em;
  text-transform:uppercase;font-size:.7rem;font-weight:600;color:var(--steel)}
.dark .mono{color:var(--on-dark-soft)}
.measure{max-width:62ch}
.measure-sm{max-width:46ch}

/* ---------- Buttons ---------- */
.btn{
  display:inline-flex;align-items:center;gap:.6em;
  font-weight:700;font-size:.98rem;line-height:1;
  padding:.95em 1.4em;border-radius:var(--radius);
  border:1px solid transparent;transition:all .35s var(--ease);
  white-space:nowrap;
}
.btn .arrow{transition:transform .35s var(--ease)}
.btn:hover .arrow{transform:translateX(5px)}
.btn-primary{background:var(--crimson);color:#fff;border-color:var(--crimson)}
.btn-primary:hover{background:var(--burgundy);border-color:var(--burgundy);transform:translateY(-2px);
  box-shadow:0 12px 30px -10px rgba(200,0,65,.55)}
.btn-outline{background:transparent;color:var(--text);border-color:rgba(23,24,27,.28)}
.btn-outline:hover{border-color:var(--crimson);color:var(--crimson)}
.dark .btn-outline{color:var(--on-dark);border-color:rgba(255,255,255,.28)}
.dark .btn-outline:hover{border-color:var(--coral);color:var(--coral)}
.btn-ghost{background:transparent;border:0;color:var(--crimson);padding:.4em 0;font-weight:700;
  letter-spacing:.12em;text-transform:uppercase;font-size:.78rem}
.btn-ghost .arrow{display:inline-block;transition:transform .35s var(--ease)}
.btn-ghost:hover .arrow{transform:translateX(5px)}

/* =========================================================================
   NAV
   ========================================================================= */
.nav{position:sticky;top:0;z-index:100;background:rgba(255,255,255,.85);
  backdrop-filter:saturate(140%) blur(14px);border-bottom:1px solid var(--line);
  transition:background .3s,border-color .3s}
.nav__inner{display:flex;align-items:center;justify-content:space-between;gap:1.5rem;
  height:72px;max-width:var(--maxw);margin-inline:auto;padding-inline:var(--gutter)}
.brand{display:flex;align-items:center;gap:.6rem;font-weight:800;letter-spacing:.04em;font-size:.95rem}
.brand svg{width:30px;height:30px;flex:none}
.brand span b{font-weight:800}
.nav__links{display:flex;align-items:center;gap:clamp(1rem,1.6vw,1.5rem);list-style:none}
.nav__links a{font-size:.78rem;font-weight:600;letter-spacing:.06em;text-transform:uppercase;
  color:var(--text-soft);position:relative;padding:.4rem 0;transition:color .25s;white-space:nowrap}
.nav__links a::after{content:"";position:absolute;left:0;bottom:-2px;width:0;height:2px;
  background:var(--crimson);transition:width .3s var(--ease)}
.nav__links a:hover{color:var(--text)}
.nav__links a:hover::after,.nav__links a.active::after{width:100%}
.nav__links a.active{color:var(--crimson)}
.nav__cta{display:flex;align-items:center;gap:1rem}
.nav__burger{display:none;background:none;border:0;width:30px;height:22px;position:relative}
.nav__burger span{position:absolute;left:0;height:2px;width:100%;background:var(--text);
  transition:.3s var(--ease)}
.nav__burger span:nth-child(1){top:0}
.nav__burger span:nth-child(2){top:10px}
.nav__burger span:nth-child(3){top:20px}
body.menu-open .nav__burger span:nth-child(1){top:10px;transform:rotate(45deg)}
body.menu-open .nav__burger span:nth-child(2){opacity:0}
body.menu-open .nav__burger span:nth-child(3){top:10px;transform:rotate(-45deg)}

@media(max-width:1080px){
  .nav__links{position:fixed;inset:72px 0 auto 0;flex-direction:column;gap:0;
    background:var(--paper);border-bottom:1px solid var(--line);
    padding:1rem var(--gutter) 2rem;transform:translateY(-120%);transition:transform .4s var(--ease)}
  body.menu-open .nav__links{transform:translateY(0)}
  .nav__links a{padding:1rem 0;font-size:1rem;width:100%;border-bottom:1px solid var(--line);letter-spacing:.04em}
  .nav__burger{display:block}
  .nav__cta .btn{display:none}
}

/* =========================================================================
   HERO
   ========================================================================= */
.hero{position:relative;overflow:hidden}
.hero__grid{display:grid;grid-template-columns:1.15fr .85fr;gap:clamp(2rem,5vw,4rem);
  align-items:center;padding-block:clamp(3.5rem,7vw,6.5rem)}
.hero h1{margin:.4rem 0 1.6rem}
.hero .lead{margin-bottom:2rem}
.hero__actions{display:flex;flex-wrap:wrap;gap:1rem;margin-bottom:1.8rem}
.hero__note{font-size:.74rem;letter-spacing:.14em;text-transform:uppercase;color:var(--muted);
  font-weight:600;line-height:1.7;max-width:42ch}
.hero__art{position:relative}
@media(max-width:820px){.hero__grid{grid-template-columns:1fr}.hero__art{order:-1;max-width:420px}}

/* Centered hero variant */
.hero-center{text-align:center;padding-block:clamp(4rem,9vw,8rem)}
.hero-center .lead,.hero-center .hero__actions{margin-inline:auto}
.hero-center .hero__actions{justify-content:center}
.hero-center .measure{margin-inline:auto}

/* =========================================================================
   MARK (concentric rings)
   ========================================================================= */
.mark-stage{display:grid;place-items:center;aspect-ratio:1;width:100%;max-width:360px;margin-inline:auto;
  position:relative}
.mark-stage svg{width:78%;height:auto}
.ring{transition:transform 1.1s var(--ease);transform-box:fill-box;transform-origin:center}

/* =========================================================================
   FIG caption
   ========================================================================= */
.fig-cap{display:flex;justify-content:space-between;gap:1rem;font-size:.68rem;letter-spacing:.16em;
  text-transform:uppercase;color:var(--muted);font-weight:600;border-top:1px solid var(--line);
  padding-top:.8rem;margin-top:1.2rem}
.dark .fig-cap{border-color:var(--line-dark);color:var(--on-dark-soft)}
.fig-cap .accent{color:var(--crimson)}

/* =========================================================================
   STATEMENT BOX (dark quote)
   ========================================================================= */
.statement{background:var(--ink);color:var(--on-dark);border-radius:var(--radius-lg);
  padding:clamp(2rem,5vw,3.6rem);position:relative;overflow:hidden}
.statement h2,.statement .big{font-size:clamp(1.6rem,1.1rem+2.4vw,2.9rem);font-weight:800;
  line-height:1.18;letter-spacing:-.01em;color:#fff;position:relative;z-index:1}
.statement .accent{color:var(--coral)}

/* =========================================================================
   CARD GRIDS
   ========================================================================= */
.grid{display:grid;gap:1.25rem}
.grid-2{grid-template-columns:repeat(2,1fr)}
.grid-3{grid-template-columns:repeat(3,1fr)}
.grid-4{grid-template-columns:repeat(4,1fr)}
@media(max-width:900px){.grid-3,.grid-4{grid-template-columns:repeat(2,1fr)}}
@media(max-width:600px){.grid-2,.grid-3,.grid-4{grid-template-columns:1fr}}

.card{background:#fff;border:1px solid var(--line);border-radius:var(--radius-lg);
  padding:clamp(1.5rem,3vw,2.1rem);transition:transform .4s var(--ease),box-shadow .4s var(--ease),border-color .4s}
.card:hover{transform:translateY(-5px);box-shadow:0 22px 44px -28px rgba(20,20,20,.45);border-color:#B9C6CE}
.card .num{font-size:1.6rem;font-weight:900;color:var(--crimson);letter-spacing:-.02em;line-height:1}
.card h3{margin:.9rem 0 .7rem}
.card p{color:var(--text-soft);font-size:.96rem}
.card .tag{display:block;font-size:.66rem;letter-spacing:.18em;text-transform:uppercase;
  color:var(--muted);font-weight:700;margin-bottom:.4rem}
.card .meta{margin-top:1.1rem;padding-top:.9rem;border-top:1px solid var(--line);
  font-size:.78rem;color:var(--text-soft)}
.card .meta b{display:block;font-size:.62rem;letter-spacing:.18em;text-transform:uppercase;
  color:var(--muted);margin-bottom:.3rem;font-weight:700}

/* Card color variants */
.card--dark{background:var(--ink);border-color:transparent;color:var(--on-dark)}
.card--dark p{color:var(--on-dark-soft)}
.card--dark .num{color:var(--coral)}
.card--dark .meta{border-color:var(--line-dark)}
.card--dark .tag,.card--dark .meta b{color:var(--on-dark-soft)}
.card--crimson{background:var(--crimson);border-color:transparent;color:#fff}
.card--crimson .num,.card--crimson .tag,.card--crimson .meta b{color:rgba(255,255,255,.85)}
.card--crimson p{color:rgba(255,255,255,.92)}
.card--crimson .meta{border-color:rgba(255,255,255,.25)}
.card--wide{grid-column:1/-1}
@media(max-width:600px){.card--wide{grid-column:auto}}

/* =========================================================================
   SECTION HEADER
   ========================================================================= */
.sec-head{max-width:50rem;margin-bottom:clamp(2rem,4vw,3.2rem)}
.sec-head h2{margin-bottom:1rem}
.sec-head.center{margin-inline:auto;text-align:center}

/* =========================================================================
   NUMBERED LIST (split)
   ========================================================================= */
.numlist{display:grid;grid-template-columns:repeat(2,1fr);gap:0 3rem;counter-reset:nl}
@media(max-width:700px){.numlist{grid-template-columns:1fr}}
.numlist li{list-style:none;display:flex;gap:1.1rem;padding:1.3rem 0;border-bottom:1px solid var(--line);
  align-items:flex-start}
.dark .numlist li{border-color:var(--line-dark)}
.numlist li .n{font-weight:900;color:var(--crimson);font-size:1rem;min-width:1.8rem;
  font-variant-numeric:tabular-nums}
.numlist li p{font-size:1rem;color:var(--text-soft)}
.dark .numlist li p{color:var(--on-dark-soft)}

/* =========================================================================
   COMPARISON TABLE
   ========================================================================= */
.compare{display:grid;grid-template-columns:1fr 1fr;gap:0;border:1px solid var(--line);
  border-radius:var(--radius-lg);overflow:hidden}
.compare__col{padding:0}
.compare__head{font-size:.72rem;letter-spacing:.18em;text-transform:uppercase;font-weight:700;
  padding:1.1rem clamp(1.2rem,2.5vw,2rem);border-bottom:1px solid var(--line)}
.compare__col--no .compare__head{background:#EDEDEA;color:var(--muted)}
.compare__col--yes .compare__head{background:var(--ink);color:#fff}
.compare__row{padding:1.1rem clamp(1.2rem,2.5vw,2rem);border-bottom:1px solid var(--line);
  font-size:.98rem;min-height:5.6rem;display:flex;align-items:center}
.compare__col--no .compare__row{color:var(--muted)}
.compare__col--no .compare__row span{text-decoration:line-through;text-decoration-color:rgba(200,0,65,.5)}
.compare__col--yes{border-left:1px solid var(--line)}
.compare__col--yes .compare__row{color:var(--text);font-weight:500}
.compare__col .compare__row:last-child{border-bottom:0}
@media(max-width:680px){
  .compare{grid-template-columns:1fr}
  .compare__col--yes{border-left:0;border-top:1px solid var(--line)}
}

/* =========================================================================
   PHASES (methodology)
   ========================================================================= */
.phase{display:grid;grid-template-columns:1.55fr .9fr;gap:clamp(1.5rem,4vw,4rem);
  padding-block:clamp(2.2rem,4vw,3.4rem);border-top:1px solid var(--line)}
.phase:first-of-type{border-top:0}
.phase__num{font-size:clamp(2.6rem,4vw,3.6rem);font-weight:900;color:var(--crimson);line-height:.9}
.phase__lbl{font-size:.7rem;letter-spacing:.2em;text-transform:uppercase;color:var(--muted);
  font-weight:700;margin-top:.5rem}
.phase__q{font-style:italic;color:var(--steel);font-size:1.2rem;font-weight:600;margin:.4rem 0 1rem;line-height:1.3}
.phase__sub{font-size:.7rem;letter-spacing:.16em;text-transform:uppercase;color:var(--crimson);
  font-weight:700;margin-bottom:.5rem}
.phase p{color:var(--text-soft)}
.chips{display:flex;flex-wrap:wrap;gap:.5rem;margin-top:1.1rem}
.chip{font-size:.66rem;letter-spacing:.1em;text-transform:uppercase;font-weight:700;color:var(--crimson);
  border:1px solid rgba(200,0,65,.4);border-radius:50px;padding:.45em .9em}
.phase__out{background:#fff;border:1px solid var(--line);border-radius:var(--radius-lg);
  padding:1.5rem;align-self:start}
.phase__out b{display:block;font-size:.66rem;letter-spacing:.18em;text-transform:uppercase;
  color:var(--muted);font-weight:700;margin-bottom:.6rem}
.phase__out p{font-size:.95rem;color:var(--text-soft);margin-bottom:1rem}
@media(max-width:760px){.phase{grid-template-columns:1fr;gap:1.4rem}}
.phase__head{display:flex;align-items:baseline;gap:1.2rem}

/* =========================================================================
   STATS
   ========================================================================= */
.stats{display:grid;grid-template-columns:repeat(3,1fr);gap:clamp(1.5rem,4vw,3rem);text-align:left}
@media(max-width:680px){.stats{grid-template-columns:1fr;gap:2rem}}
.stat .figure{font-size:clamp(3rem,3rem+3vw,5.5rem);font-weight:900;color:var(--crimson);
  line-height:.9;letter-spacing:-.03em}
.stat p{margin-top:.8rem;color:var(--text-soft);max-width:26ch}
.dark .stat p{color:var(--on-dark-soft)}

/* =========================================================================
   QUOTES
   ========================================================================= */
.quote{background:#fff;border:1px solid var(--line);border-radius:var(--radius-lg);
  padding:clamp(1.5rem,3vw,2.2rem);position:relative;transition:transform .4s var(--ease)}
.quote:hover{transform:translateY(-4px)}
.quote::before{content:"\201C";font-family:Georgia,serif;font-size:3.2rem;color:var(--crimson);
  line-height:.6;display:block;margin-bottom:.3rem}
.quote p{font-style:italic;font-size:1.08rem;color:var(--text);line-height:1.4}

/* =========================================================================
   RITUAL CARDS
   ========================================================================= */
.ritual{background:#fff;border:1px solid var(--line);border-radius:var(--radius-lg);
  padding:1.6rem;display:flex;flex-direction:column;transition:transform .4s var(--ease),box-shadow .4s}
.ritual:hover{transform:translateY(-5px);box-shadow:0 22px 44px -28px rgba(20,20,20,.4)}
.ritual__badge{width:42px;height:42px;border-radius:50%;display:grid;place-items:center;
  font-weight:900;color:#fff;font-size:1rem;margin-bottom:1.1rem}
.ritual__time{font-size:.66rem;letter-spacing:.14em;text-transform:uppercase;color:var(--muted);
  font-weight:700;margin-bottom:.4rem}
.ritual h3{font-size:1.15rem;margin-bottom:.4rem}
.ritual__role{font-size:.64rem;letter-spacing:.12em;text-transform:uppercase;color:var(--crimson);
  font-weight:700;margin-bottom:.8rem}
.ritual p{font-size:.92rem;color:var(--text-soft)}
.ritual__get{margin-top:auto;padding-top:1rem;font-style:italic;color:var(--text);font-size:.95rem;
  border-top:1px dashed var(--line)}

/* =========================================================================
   ROLE / SMALL CARDS
   ========================================================================= */
.minis{display:grid;grid-template-columns:repeat(3,1fr);gap:1rem}
@media(max-width:700px){.minis{grid-template-columns:1fr}}
.mini{border:1px solid var(--line);border-radius:var(--radius);padding:1.3rem;background:#fff}
.mini h4{font-size:1.05rem;font-weight:800;margin-bottom:.4rem}
.mini p{font-size:.9rem;color:var(--text-soft)}
.mini .eq{color:var(--crimson);font-weight:700;font-size:.78rem;letter-spacing:.12em;text-transform:uppercase}

/* =========================================================================
   FOUNDERS
   ========================================================================= */
.founders-intro{display:grid;grid-template-columns:1fr 1fr;gap:clamp(1.5rem,4vw,3rem);
  align-items:start;margin-bottom:clamp(2rem,4vw,3rem)}
@media(max-width:760px){.founders-intro{grid-template-columns:1fr}}
.founder{border:1px solid var(--line);border-radius:var(--radius-lg);padding:clamp(1.5rem,3vw,2.1rem);
  background:#fff}
.founder__avatar{width:84px;height:84px;border-radius:50%;display:grid;place-items:center;
  font-weight:900;font-size:1.5rem;color:#fff;margin-bottom:1.2rem;letter-spacing:.02em}
.founder__role{font-size:.68rem;letter-spacing:.18em;text-transform:uppercase;color:var(--crimson);
  font-weight:700;margin-bottom:.3rem}
.founder h3{font-size:1.4rem;margin-bottom:.7rem}
.founder p{color:var(--text-soft);font-size:.96rem}

/* =========================================================================
   CLIENT STRIP
   ========================================================================= */
.clients{display:flex;flex-wrap:wrap;align-items:center;justify-content:center;gap:clamp(1.5rem,5vw,3.5rem)}
.clients .pill{display:inline-block;background:var(--crimson);color:#fff;font-size:.66rem;font-weight:700;
  letter-spacing:.18em;text-transform:uppercase;padding:.55em 1em;border-radius:50px}
.client-logo{font-weight:800;font-size:1.15rem;letter-spacing:.02em;color:rgba(255,255,255,.62);
  transition:color .3s}
.client-logo:hover{color:#fff}

/* =========================================================================
   FINAL CTA
   ========================================================================= */
.final-cta{position:relative;overflow:hidden}
.final-cta__bar{position:absolute;top:0;right:8%;width:3px;height:120px;background:var(--crimson)}
.final-cta h2{color:#fff;max-width:18ch}
.final-cta .note{margin-top:1.3rem;font-size:.72rem;letter-spacing:.16em;text-transform:uppercase;
  color:var(--on-dark-soft);font-weight:600}

/* =========================================================================
   CONTACT
   ========================================================================= */
.contact-box{display:grid;grid-template-columns:.85fr 1.15fr;border:1px solid var(--line);
  border-radius:var(--radius-lg);overflow:hidden;background:#fff}
@media(max-width:760px){.contact-box{grid-template-columns:1fr}}
.contact-box__side{padding:clamp(1.6rem,3vw,2.4rem);border-right:1px solid var(--line)}
@media(max-width:760px){.contact-box__side{border-right:0;border-bottom:1px solid var(--line)}}
.contact-box__form{padding:clamp(1.6rem,3vw,2.4rem)}
.contact-item{margin-bottom:1.6rem}
.contact-item b{display:block;font-size:.66rem;letter-spacing:.18em;text-transform:uppercase;
  color:var(--muted);font-weight:700;margin-bottom:.4rem}
.contact-item a,.contact-item span{font-size:1.05rem;font-weight:500}
.contact-item a:hover{color:var(--crimson)}
.field{margin-bottom:1.3rem}
.field label{display:block;font-size:.66rem;letter-spacing:.16em;text-transform:uppercase;
  color:var(--muted);font-weight:700;margin-bottom:.5rem}
.field input,.field textarea{width:100%;background:transparent;border:0;border-bottom:1px solid var(--line);
  padding:.6rem 0;font-family:inherit;font-size:1rem;color:var(--text);transition:border-color .3s}
.field input:focus,.field textarea:focus{outline:0;border-color:var(--crimson)}
.field textarea{resize:vertical;min-height:90px}

/* =========================================================================
   FOOTER
   ========================================================================= */
.footer{text-align:center;padding-block:clamp(3.5rem,7vw,6rem)}
.footer__tag{font-size:clamp(1.8rem,1.1rem+3.2vw,3.6rem);font-weight:900;letter-spacing:-.02em;
  line-height:1.05;margin-bottom:2rem}
.footer .divider{max-width:120px;margin:0 auto 1.4rem}
.footer__meta{font-size:.72rem;letter-spacing:.2em;text-transform:uppercase;color:var(--muted);font-weight:600}
.footer__nav{display:flex;flex-wrap:wrap;justify-content:center;gap:1.5rem;margin-bottom:1.6rem}
.footer__nav a{font-size:.74rem;letter-spacing:.14em;text-transform:uppercase;color:var(--text-soft);
  font-weight:600;transition:color .25s}
.footer__nav a:hover{color:var(--crimson)}

/* =========================================================================
   REVEAL ANIMATIONS
   ========================================================================= */
.reveal{opacity:0;transform:translateY(26px);transition:opacity .8s var(--ease),transform .8s var(--ease)}
.reveal.in{opacity:1;transform:none}
.reveal[data-delay="1"]{transition-delay:.08s}
.reveal[data-delay="2"]{transition-delay:.16s}
.reveal[data-delay="3"]{transition-delay:.24s}
.reveal[data-delay="4"]{transition-delay:.32s}
.reveal[data-delay="5"]{transition-delay:.4s}
@media(prefers-reduced-motion:reduce){
  .reveal{opacity:1;transform:none;transition:none}
  .ring{transition:none}
  html{scroll-behavior:auto}
}

/* Decorative ring pattern strip */
.ringband{height:150px;background:var(--ink);position:relative;overflow:hidden}

/* =========================================================================
   JOURNEY PATH
   ========================================================================= */
.journey__track{list-style:none;counter-reset:none;display:flex;flex-wrap:wrap;gap:1rem 0;
  align-items:stretch;justify-content:space-between;position:relative}
.journey__track li{flex:1 1 140px;min-width:120px;text-align:center;position:relative;
  padding-top:2.2rem;font-size:.86rem;font-weight:600;color:var(--text-soft)}
.journey__track li::before{content:"";position:absolute;top:9px;left:50%;right:-50%;height:2px;
  background:repeating-linear-gradient(90deg,var(--crimson) 0 6px,transparent 6px 12px);opacity:.5}
.journey__track li:last-child::before{display:none}
.journey__dot{position:absolute;top:0;left:50%;transform:translateX(-50%);width:20px;height:20px;
  border-radius:50%;background:var(--paper);border:2px solid var(--crimson);z-index:1}
.journey__end{color:var(--crimson);font-weight:800}
.journey__end .journey__dot{background:var(--crimson);box-shadow:0 0 0 4px rgba(200,0,65,.18)}
@media(max-width:680px){
  .journey__track{flex-direction:column;align-items:flex-start;gap:0}
  .journey__track li{text-align:left;padding:0 0 1.4rem 2.2rem;min-width:0;width:100%}
  .journey__track li::before{top:20px;bottom:-4px;left:9px;right:auto;width:2px;height:auto;
    background:repeating-linear-gradient(180deg,var(--crimson) 0 6px,transparent 6px 12px)}
  .journey__dot{top:0;left:0;transform:none}
}

/* dot labels */
.dotlbl{display:inline-flex;align-items:center;gap:.5em}
.dotlbl::before{content:"";width:8px;height:8px;border-radius:50%;background:var(--crimson)}

/* =========================================================================
   HUB & SPOKE
   ========================================================================= */
.hub{display:flex;flex-direction:column;align-items:center;gap:2rem}
.hub__core{width:160px;height:160px;border-radius:50%;background:var(--ink);color:#fff;
  display:grid;place-content:center;text-align:center;flex:none;
  box-shadow:0 0 0 10px rgba(200,0,65,.08),0 0 0 1px var(--crimson)}
.hub__core span{font-size:1.5rem;font-weight:900;display:block;line-height:1}
.hub__core small{font-size:.66rem;letter-spacing:.2em;text-transform:uppercase;color:var(--coral);
  font-weight:700;margin-top:.3rem;display:block}
.hub__nodes{display:grid;grid-template-columns:repeat(5,1fr);gap:1rem;width:100%}
@media(max-width:780px){.hub__nodes{grid-template-columns:repeat(2,1fr);max-width:460px}}
@media(max-width:420px){.hub__nodes{grid-template-columns:1fr}}
.hub__node{background:var(--paper);border:1px solid var(--line);border-radius:var(--radius-lg);
  padding:1.2rem 1rem;text-align:center;font-weight:600;font-size:.92rem;
  transition:transform .35s var(--ease),border-color .35s}
.hub__node:hover{transform:translateY(-4px);border-color:var(--crimson)}
.hub__n{display:block;font-size:1.2rem;font-weight:900;color:var(--crimson);margin-bottom:.4rem}
.hub__ico{display:block;width:1.7rem;height:1.7rem;margin:0 auto .5rem;color:var(--crimson)}
.hub__ico svg{width:100%;height:100%}

/* =========================================================================
   SYSTEM — radial hub (Mark at centre, factors around)  · mobile-first
   ========================================================================= */
.system{position:relative;max-width:600px;margin:0 auto;aspect-ratio:1}
.system__lines{position:absolute;inset:0;width:100%;height:100%;z-index:0}
.system__lines line{stroke:var(--crimson);stroke-width:2;vector-effect:non-scaling-stroke;
  stroke-dasharray:4 5;stroke-linecap:round;opacity:.4}
.system__center{position:absolute;left:50%;top:50%;transform:translate(-50%,-50%);z-index:3;
  width:clamp(148px,27%,196px);aspect-ratio:1;border-radius:50%;background:#fff;
  border:1px solid var(--line);box-shadow:0 22px 55px -22px rgba(200,0,65,.4),0 0 0 8px rgba(200,0,65,.05);
  display:grid;place-content:center;text-align:center;padding:1rem}
.system__center .mk{width:62px;height:62px;margin:0 auto .5rem}
.system__center b{font-size:1.15rem;font-weight:900;line-height:1;letter-spacing:-.01em}
.system__center small{display:block;font-size:.6rem;letter-spacing:.2em;text-transform:uppercase;
  color:var(--crimson);font-weight:700;margin-top:.25rem}
.system__node{position:absolute;transform:translate(-50%,-50%);z-index:2;
  width:clamp(120px,18vw,160px);background:#fff;border:1px solid var(--line);border-radius:14px;
  padding:1rem .8rem;text-align:center;box-shadow:0 12px 28px -18px rgba(17,17,20,.32);
  transition:transform .35s var(--ease),box-shadow .35s}
.system__node:hover{transform:translate(-50%,-50%) scale(1.05);box-shadow:0 20px 38px -18px rgba(17,17,20,.42)}
.system__node .ic{display:block;width:1.7rem;height:1.7rem;margin:0 auto .45rem}
.system__node .ic svg{width:100%;height:100%}
.system__node .nn{display:block;font-size:.72rem;font-weight:900;color:var(--crimson)}
.system__node .nl{display:block;font-size:.86rem;font-weight:700;line-height:1.15;margin-top:.1rem}

@media(max-width:720px){
  .system{aspect-ratio:auto;max-width:440px}
  .system__lines{display:none}
  .system__center{position:static;transform:none;width:auto;aspect-ratio:auto;border-radius:18px;
    margin:0 auto 1.4rem;padding:1.5rem;display:flex;align-items:center;gap:1rem;text-align:left;
    box-shadow:0 18px 44px -24px rgba(200,0,65,.4)}
  .system__center .mk{margin:0;flex:none}
  .system__center .ct{display:flex;flex-direction:column}
  .system__node{position:static!important;transform:none!important;width:auto;display:flex;
    align-items:center;gap:.9rem;text-align:left;padding:1rem 1.1rem;margin-bottom:.7rem}
  .system__node:hover{transform:none}
  .system__node .ic{margin:0;flex:none}
  .system__node .nn{display:inline;margin-right:.4rem}
  .system__node .nl{margin-top:0}
}

/* =========================================================================
   NAV DROPDOWN
   ========================================================================= */
.has-dd{position:relative}
.has-dd>a .caret{font-size:.6em;margin-left:.35em;display:inline-block}
.dropdown{position:absolute;top:100%;left:50%;transform:translateX(-50%) translateY(10px);
  min-width:280px;background:#fff;border:1px solid var(--line);border-radius:var(--radius-lg);
  padding:.5rem;opacity:0;visibility:hidden;transition:.25s var(--ease);
  box-shadow:0 22px 46px -26px rgba(0,0,0,.45);z-index:120}
.has-dd:hover .dropdown,.has-dd:focus-within .dropdown{opacity:1;visibility:visible;transform:translateX(-50%) translateY(6px)}
.dropdown a{display:block!important;padding:.7rem .85rem!important;border-radius:8px;
  font-size:.82rem!important;letter-spacing:.02em!important;text-transform:none!important;
  color:var(--text)!important;font-weight:700;border:0!important}
.dropdown a::after{display:none!important}
.dropdown a small{display:block;font-size:.68rem;font-weight:500;color:var(--muted);letter-spacing:.02em;
  margin-top:.15rem;text-transform:none}
.dropdown a:hover{background:var(--paper)}
.dropdown a:hover,.dropdown a:hover small{color:var(--crimson)!important}
@media(max-width:1080px){
  .dropdown{position:static;opacity:1;visibility:visible;transform:none;border:0;box-shadow:none;
    background:transparent;padding:0 0 0 1rem;min-width:0}
  .has-dd>a .caret{display:none}
  .dropdown a{padding:.8rem 0!important;border-bottom:1px solid var(--line)!important}
}

/* =========================================================================
   SALES MOTION MATRIX
   ========================================================================= */
.matrix{width:100%;border-collapse:separate;border-spacing:6px;font-size:.8rem}
.matrix th{font-size:.62rem;letter-spacing:.12em;text-transform:uppercase;color:var(--muted);
  font-weight:700;padding:.5rem;text-align:center;vertical-align:bottom}
.matrix th.rowgroup{text-align:left;color:var(--crimson);writing-mode:horizontal-tb}
.matrix td.rowlbl{font-weight:700;color:var(--text);text-align:left;white-space:nowrap;padding-right:.6rem}
.matrix td.cell{background:var(--paper);border:1px solid var(--line);border-radius:8px;height:46px;
  text-align:center;vertical-align:middle;color:var(--muted)}
.matrix td.on{background:var(--crimson);border-color:var(--crimson);color:#fff;font-weight:800}
.matrix td.on.b{background:#0096CC;border-color:#0096CC}
.matrix td.on.t{background:#1AA3A3;border-color:#1AA3A3}
.matrix td.on.a{background:#F47A3D;border-color:#F47A3D}
.matrix .grouprow td{padding-top:.7rem;font-size:.6rem;letter-spacing:.16em;text-transform:uppercase;
  color:var(--crimson);font-weight:700;text-align:left}
.matrix-wrap{overflow-x:auto}

/* =========================================================================
   MATURITY BAR
   ========================================================================= */
.maturity{display:grid;grid-template-columns:repeat(5,1fr);gap:6px;margin-top:1.2rem}
.maturity .step{border:1px solid var(--line);border-radius:6px;padding:.8rem .6rem;text-align:center;
  font-size:.66rem;letter-spacing:.08em;text-transform:uppercase;font-weight:700;color:var(--muted);
  background:#fff}
.dark .maturity .step{background:var(--ink-2);border-color:var(--line-dark);color:var(--on-dark-soft)}
.maturity .step.on{background:var(--crimson);border-color:var(--crimson);color:#fff}
.maturity .step b{display:block;color:var(--crimson);font-size:.8rem;margin-bottom:.2rem}
.maturity .step.on b{color:#fff}
@media(max-width:620px){.maturity{grid-template-columns:repeat(2,1fr)}}

/* =========================================================================
   GEARS / RADAR shared figure
   ========================================================================= */
.figure-svg{display:grid;place-items:center;padding:1rem}
.figure-svg svg{width:100%;max-width:360px;height:auto}
.gear{transform-box:fill-box;transform-origin:center}
.spin{animation:spin 14s linear infinite}
.spin-rev{animation:spin 14s linear infinite reverse}
@keyframes spin{to{transform:rotate(360deg)}}
@media(prefers-reduced-motion:reduce){.spin,.spin-rev{animation:none}}

/* connect list (diagnostic) */
.connect{list-style:none;display:grid;gap:.8rem}
.connect li{display:flex;flex-wrap:wrap;align-items:baseline;gap:.5rem;padding-bottom:.8rem;
  border-bottom:1px solid var(--line)}
.connect b{color:var(--crimson);font-weight:800;letter-spacing:.04em}
.connect span{color:var(--text-soft);font-size:.95rem}

/* quote-rule (diagnostic hero) */
.qrule{border-left:3px solid var(--crimson);padding-left:1.2rem;font-size:clamp(1.1rem,1rem+1vw,1.5rem);
  font-weight:600;line-height:1.35}

/* steps three-box (motion canvas) */
.tribox{display:grid;grid-template-columns:1fr auto 1fr auto 1fr;align-items:center;gap:1rem}
.tribox .arrow-h{color:var(--crimson);font-size:1.4rem;font-weight:700}
.tribox .box{border:1px solid var(--line);border-radius:var(--radius-lg);padding:1.4rem;text-align:center;
  background:#fff}
.tribox .box.mid{border:2px dashed var(--crimson)}
.tribox .box .lbl{font-size:.62rem;letter-spacing:.16em;text-transform:uppercase;color:var(--muted);font-weight:700}
.tribox .box h4{font-size:1.15rem;font-weight:800;margin:.4rem 0}
.tribox .box.mid h4{color:var(--crimson)}
.tribox .box p{font-size:.82rem;color:var(--text-soft)}
@media(max-width:760px){.tribox{grid-template-columns:1fr;gap:.6rem}.tribox .arrow-h{transform:rotate(90deg)}}

/* pills row */
.pills{display:flex;flex-wrap:wrap;gap:.4rem;margin-top:.8rem}
.pill-sm{font-size:.6rem;letter-spacing:.1em;text-transform:uppercase;font-weight:700;color:var(--crimson);
  border:1px solid rgba(200,0,65,.35);border-radius:50px;padding:.35em .7em}

/* =========================================================================
   PLAYBOOK COMPARISON TABLE
   ========================================================================= */
.ptable{display:grid;grid-template-columns:0.8fr 1fr 1fr;border:1px solid var(--line);
  border-radius:var(--radius-lg);overflow:hidden;font-size:.92rem}
.ptable .ph{font-size:.66rem;letter-spacing:.16em;text-transform:uppercase;font-weight:700;
  padding:1rem 1.1rem;border-bottom:1px solid var(--line)}
.ptable .ph.lbl{background:#fff}
.ptable .ph.no{background:#EDEDEA;color:var(--muted)}
.ptable .ph.yes{background:var(--ink);color:#fff}
.ptable .rl{padding:1rem 1.1rem;border-bottom:1px solid var(--line);font-weight:700;
  background:#fff;display:flex;flex-direction:column;gap:.2rem}
.ptable .rl small{font-size:.6rem;letter-spacing:.14em;text-transform:uppercase;color:var(--crimson);font-weight:700}
.ptable .no{padding:1rem 1.1rem;border-bottom:1px solid var(--line);color:var(--muted);font-style:italic}
.ptable .yes{padding:1rem 1.1rem;border-bottom:1px solid var(--line);border-left:3px solid var(--crimson);
  background:var(--tint);color:var(--text)}
.ptable>div:nth-last-child(-n+3){border-bottom:0}
@media(max-width:760px){
  .ptable{grid-template-columns:1fr}
  .ptable .ph.lbl,.ptable .ph.no{display:none}
  .ptable .ph.yes{grid-column:1}
  .ptable .rl{background:var(--ink);color:#fff}
  .ptable .rl small{color:var(--coral)}
  .ptable .no::before{content:"Χωρίς Playbook: ";font-weight:700;color:var(--muted);font-style:normal}
  .ptable .yes{border-left:0;border-top:0}
}

/* =========================================================================
   BOOK MOCKUP
   ========================================================================= */
.book{max-width:300px;margin-inline:auto;aspect-ratio:3/4;background:var(--ink);border-radius:6px 12px 12px 6px;
  position:relative;padding:2rem 1.6rem;color:#fff;box-shadow:0 30px 60px -30px rgba(0,0,0,.6);
  border-left:8px solid var(--crimson);overflow:hidden}
.book::after{content:"";position:absolute;top:0;bottom:0;right:0;width:14px;
  background:repeating-linear-gradient(180deg,var(--crimson) 0 22px,#A50036 22px 44px)}
.book .bk-top{font-size:1.9rem;font-weight:900;line-height:1;letter-spacing:-.01em}
.book .bk-top .r{color:var(--coral);display:block}
.book .bk-desc{font-size:.8rem;color:var(--on-dark-soft);margin-top:1rem;line-height:1.5;max-width:80%}
.book .bk-foot{position:absolute;left:1.6rem;bottom:1.6rem}
.book .bk-foot b{font-weight:800;font-size:1rem}
.book .bk-foot span{display:block;font-size:.56rem;letter-spacing:.16em;text-transform:uppercase;
  color:var(--on-dark-soft);margin-top:.3rem}

/* =========================================================================
   ====================  REFRESH v2 — editorial layer  =====================
   Richer dark sections, ring decoration, icons, steppers, big numbers,
   multi-colour diagram palette. (Inspired by AG Sales System deck.)
   ========================================================================= */
:root{
  /* Accent palette — diagrams / illustration / highlights ONLY */
  --a-teal:#47CCCC; --a-teal2:#6DB1C7; --a-cyan:#0096CC; --a-peri:#7A82CC;
  --a-orange:#F47A3D; --a-yellow:#FFCC00; --a-sand:#D4C4BA;
}

/* ---------- Richer dark surfaces (glow + organic crimson pools) ---------- */
.dark{
  background:
    radial-gradient(42% 52% at 16% 78%, rgba(232,82,107,.16), transparent 70%),
    radial-gradient(38% 46% at 90% 58%, rgba(158,23,74,.26), transparent 72%),
    radial-gradient(32% 42% at 64% 14%, rgba(200,0,65,.20), transparent 70%),
    radial-gradient(125% 130% at 80% 12%, #4d0c20 0%, #2a0713 34%, #140711 60%, #0c0d10 100%);
  position:relative;overflow:hidden;isolation:isolate;
}
.dark>*{position:relative;z-index:2}
/* slow-drifting organic coral pool */
.dark::after{content:"";position:absolute;inset:-25%;z-index:0;pointer-events:none;
  background:radial-gradient(circle at 32% 68%, rgba(232,82,107,.20), transparent 55%);
  filter:blur(26px)}
@media (prefers-reduced-motion:no-preference){
  .dark::after{animation:drift 22s ease-in-out infinite alternate}
}
@keyframes drift{to{transform:translate(7%,-6%) scale(1.12)}}
.statement{
  background:radial-gradient(120% 140% at 85% 10%, #470b1e 0%, #240712 40%, #101015 100%);
  overflow:hidden;isolation:isolate;
}
.statement>*{position:relative;z-index:2}
.final-cta{background:radial-gradient(120% 130% at 82% 8%, #560d24 0%, #2a0713 38%, #0c0d10 100%)}

/* concentric ring decoration (injected by JS) */
.rings-deco{position:absolute;z-index:1;pointer-events:none;opacity:.5;
  top:50%;right:-120px;transform:translateY(-50%);width:520px;height:520px}
.rings-deco.tl{right:auto;left:-160px;top:-120px;transform:none;opacity:.32}
@media(max-width:680px){.rings-deco{width:340px;height:340px;right:-140px}}

/* ---------- Eyebrow: add leading rule (editorial tag) ---------- */
.eyebrow{position:relative}
.eyebrow.tagged{padding-left:2.6rem}
.eyebrow.tagged::before{content:"";position:absolute;left:0;top:50%;width:2rem;height:2px;
  background:var(--crimson);transform:translateY(-50%)}
.dark .eyebrow.tagged::before{background:var(--coral)}

/* ---------- Giant editorial section number ---------- */
.bignum{font-weight:900;line-height:.8;letter-spacing:-.04em;
  font-size:clamp(4rem,3rem+8vw,11rem);color:transparent;
  -webkit-text-stroke:2px rgba(200,0,65,.32);text-stroke:2px rgba(200,0,65,.32)}
.dark .bignum{-webkit-text-stroke-color:rgba(232,82,107,.5)}
.bignum--solid{color:var(--crimson);-webkit-text-stroke:0}
.bignum--ghost{position:absolute;top:-.2em;right:0;z-index:0;opacity:.5;pointer-events:none}
.sec-head{position:relative}

/* chapter divider band */
.chapter{display:flex;align-items:center;gap:clamp(1rem,3vw,2.4rem);flex-wrap:wrap}
.chapter .bignum{flex:none}
.chapter__body{flex:1;min-width:260px}

/* ---------- Icons (Tabler webfont) ---------- */
.ico-chip{display:inline-grid;place-items:center;width:46px;height:46px;border-radius:12px;
  background:rgba(200,0,65,.08);color:var(--crimson);font-size:1.4rem;margin-bottom:1.1rem;flex:none;
  transition:transform .4s var(--ease),background .4s}
.card:hover .ico-chip{transform:translateY(-2px) scale(1.05)}
.card--dark .ico-chip,.dark .ico-chip{background:rgba(232,82,107,.16);color:var(--coral)}
.card--crimson .ico-chip{background:rgba(255,255,255,.16);color:#fff}
.ico-chip.teal{background:rgba(71,204,204,.14);color:var(--a-cyan)}
.ico-chip.blue{background:rgba(0,150,204,.12);color:var(--a-cyan)}
.ico-chip.amber{background:rgba(244,122,61,.14);color:var(--a-orange)}
.ico-chip.peri{background:rgba(122,130,204,.14);color:var(--a-peri)}
.ico-inline{font-size:1.1em;vertical-align:-2px;color:var(--crimson);margin-right:.35em}

/* card accent top-line on hover */
.card{position:relative}
.card::before{content:"";position:absolute;left:0;top:0;height:3px;width:0;background:var(--crimson);
  border-radius:var(--radius-lg) 0 0 0;transition:width .45s var(--ease)}
.card:hover::before{width:100%}
.card--crimson::before,.card--dark::before{display:none}

/* ---------- Workflow stepper ---------- */
.flow{display:grid;grid-template-columns:repeat(4,1fr);gap:0;counter-reset:fl;position:relative}
.flow.cols-3{grid-template-columns:repeat(3,1fr)}
.flow__step{position:relative;padding:0 1.4rem;border-left:1px solid var(--line)}
.flow__step:first-child{border-left:0;padding-left:0}
.dark .flow__step{border-color:var(--line-dark)}
.flow__dot{width:44px;height:44px;border-radius:50%;display:grid;place-items:center;font-weight:900;
  color:#fff;background:var(--crimson);margin-bottom:1rem;font-size:1.05rem;position:relative}
.flow__step:not(:last-child) .flow__dot::after{content:"";position:absolute;left:54px;top:50%;
  width:calc(100% - 8px);height:2px;background:repeating-linear-gradient(90deg,var(--crimson) 0 5px,transparent 5px 10px);opacity:.5}
.flow__step h3{font-size:1.1rem;margin-bottom:.5rem}
.flow__step p{font-size:.9rem;color:var(--text-soft)}
.dark .flow__step p{color:var(--on-dark-soft)}
.flow__tool{display:inline-block;margin-top:.8rem;font-size:.6rem;letter-spacing:.12em;text-transform:uppercase;
  font-weight:700;color:var(--crimson);border:1px solid rgba(200,0,65,.4);border-radius:50px;padding:.4em .8em}
@media(max-width:820px){
  .flow,.flow.cols-3{grid-template-columns:1fr;gap:1.6rem}
  .flow__step{border-left:0;padding:0 0 0 1.6rem}
  .flow__step::before{content:"";position:absolute;left:21px;top:44px;bottom:-1.6rem;width:2px;
    background:repeating-linear-gradient(180deg,var(--crimson) 0 5px,transparent 5px 10px);opacity:.4}
  .flow__step:last-child::before{display:none}
  .flow__step:not(:last-child) .flow__dot::after{display:none}
}

/* ---------- Pull quote ---------- */
.pull{border-left:4px solid var(--crimson);padding:.4rem 0 .4rem 1.6rem;margin:1.6rem 0;
  font-size:clamp(1.3rem,1rem+1.6vw,2.1rem);font-weight:800;line-height:1.22;letter-spacing:-.01em}
.pull .accent{color:var(--crimson)}
.dark .pull{border-color:var(--coral)}.dark .pull .accent{color:var(--coral)}

/* ---------- Stat band ---------- */
.statband{display:grid;grid-template-columns:repeat(3,1fr);gap:clamp(1rem,3vw,2.5rem)}
@media(max-width:680px){.statband{grid-template-columns:1fr;gap:1.5rem;text-align:center}}

/* hero art glow ring behind mark */
.mark-stage::before{content:"";position:absolute;inset:-8%;border-radius:50%;z-index:0;
  background:radial-gradient(circle at 60% 40%, rgba(200,0,65,.14), transparent 62%)}
.mark-stage svg{position:relative;z-index:1}

/* icon list (replaces dense paragraphs) */
.icolist{list-style:none;display:grid;gap:1rem}
.icolist li{display:flex;gap:.9rem;align-items:flex-start}
.icolist li i{color:var(--crimson);font-size:1.25rem;flex:none;margin-top:.1rem}
.dark .icolist li i{color:var(--coral)}
.icolist li b{font-weight:800}
.icolist li p{color:var(--text-soft);font-size:.95rem}
.dark .icolist li p{color:var(--on-dark-soft)}

/* small uppercase kicker inside dark client strip already fine */
/* soft resting lift so white cards read on the white base */
.card,.quote,.ritual,.founder,.mini,.phase__out,.contact-box{
  box-shadow:0 1px 2px rgba(17,17,20,.03),0 12px 26px -20px rgba(17,17,20,.20)}
.card--dark,.card--crimson{box-shadow:0 18px 38px -22px rgba(0,0,0,.5)}

.rings-deco svg{width:100%;height:100%;transform-origin:50% 50%}
@media (prefers-reduced-motion:no-preference){.rings-deco svg{animation:spin 120s linear infinite}}

/* =========================================================================
   ============  REFRESH v3 — layout variety (covers, quotes, band)  =======
   ========================================================================= */

/* ---------- Dark cover hero (tool pages) ---------- */
.cover{padding-block:clamp(3.5rem,8vw,7rem)}
.cover .eyebrow{color:var(--coral)}
.cover .eyebrow.tagged::before{background:var(--coral)}
.cover h1{color:#fff;max-width:16ch}
.cover .lead,.cover p{color:var(--on-dark-soft)}
.cover p b,.cover .lead b{color:#fff !important}
.cover h1 .accent,.cover h1 .accent-italic{color:var(--coral)}
.cover .accent,.cover .accent-italic{color:var(--coral)}
.cover .qrule{border-color:var(--coral)}
.cover .mono{color:var(--on-dark-soft)}
.cover .dotlbl{color:var(--on-dark-soft)}
.cover .hero__note{color:var(--on-dark-soft)}
.cover .fig-cap .accent{color:var(--coral)}
.cover__num{position:absolute;top:clamp(.5rem,2vw,1.5rem);right:clamp(.5rem,3vw,3rem);z-index:1;
  font-weight:900;line-height:.8;letter-spacing:-.04em;font-size:clamp(7rem,12vw+3rem,17rem);
  color:transparent;-webkit-text-stroke:2px rgba(232,82,107,.34);pointer-events:none;user-select:none}
@media(max-width:680px){.cover__num{font-size:8rem;opacity:.7}}
/* white cards / book sit fine on the dark cover */
.cover .matrix-wrap.card{background:#fff}
.cover .book{box-shadow:0 30px 70px -20px rgba(0,0,0,.6),0 0 0 1px rgba(255,255,255,.10)}

/* ---------- Editorial quotes (varied, breaks the 6-grid sameness) ---------- */
.equotes{columns:3 230px;column-gap:1.2rem}
@media(max-width:560px){.equotes{columns:1}}
.equotes .quote{break-inside:avoid;width:100%;margin:0 0 1.2rem;display:inline-block;vertical-align:top}
.equotes .quote:nth-child(4n+1) p{font-size:1.5rem;line-height:1.25}
.equotes .quote:nth-child(4n+1)::before{font-size:4rem}
.equotes .quote:nth-child(3n){background:var(--ink);border-color:transparent;color:#fff}
.equotes .quote:nth-child(3n) p{color:#fff}
.equotes .quote:nth-child(3n)::before{color:var(--coral)}

/* ---------- Compact credibility band (replaces founders on tool pages) ---------- */
.credband{display:grid;grid-template-columns:auto 1fr auto;align-items:center;gap:clamp(1.5rem,4vw,3rem);
  border:1px solid var(--line);border-radius:var(--radius-lg);padding:clamp(1.5rem,3vw,2.2rem) clamp(1.5rem,3vw,2.6rem);
  background:linear-gradient(180deg,var(--tint),var(--tint-2))}
.credband__stats{display:flex;gap:clamp(1.2rem,3vw,2.4rem);flex-wrap:wrap}
.credband__stat .f{font-size:clamp(1.8rem,1.2rem+1.8vw,2.6rem);font-weight:900;color:var(--crimson);line-height:.9;letter-spacing:-.02em}
.credband__stat .l{font-size:.66rem;letter-spacing:.14em;text-transform:uppercase;color:var(--muted);font-weight:700;margin-top:.3rem;display:block}
.credband__text{color:var(--text-soft);max-width:36ch;font-size:.96rem}
.credband__cta{white-space:nowrap}
@media(max-width:820px){
  .credband{grid-template-columns:1fr;gap:1.4rem;text-align:left}
  .credband__cta .btn{width:100%;justify-content:center}
}

/* ---------- Hero stats (Clients / Industries cover) ---------- */
.hstats{display:flex;gap:clamp(1.6rem,5vw,4rem);flex-wrap:wrap;margin-top:clamp(2rem,4vw,3rem)}
.hstats .n{font-size:clamp(2.2rem,1.4rem+2.4vw,3.4rem);font-weight:900;color:#fff;line-height:1;letter-spacing:-.02em}
.hstats .n .c{color:var(--coral)}
.hstats .l{font-size:.66rem;letter-spacing:.14em;text-transform:uppercase;color:var(--on-dark-soft);font-weight:700;margin-top:.5rem;display:block}

/* ---------- Logo marquee strip ---------- */
.logostrip{background:var(--paper-2);border-top:1px solid var(--line);border-bottom:1px solid var(--line);padding:clamp(2.5rem,5vw,3.5rem) 0}
.logostrip .kicker{text-align:center;font-size:.7rem;font-weight:700;letter-spacing:.18em;text-transform:uppercase;color:var(--steel);margin-bottom:1.8rem}
.marquee{overflow:hidden;-webkit-mask-image:linear-gradient(90deg,transparent,#000 8%,#000 92%,transparent);mask-image:linear-gradient(90deg,transparent,#000 8%,#000 92%,transparent)}
.marquee-track{display:flex;gap:clamp(2.4rem,5vw,3.8rem);width:max-content;animation:marq 40s linear infinite}
.logostrip:hover .marquee-track{animation-play-state:paused}
@keyframes marq{to{transform:translateX(-50%)}}
.mono{height:34px;display:flex;align-items:center;font-weight:800;font-size:1.15rem;letter-spacing:-.01em;
  color:var(--anthracite);filter:grayscale(1);opacity:.45;transition:.28s ease;white-space:nowrap}
.mono:hover{filter:grayscale(0);opacity:1;color:var(--crimson)}
@media (prefers-reduced-motion:reduce){.marquee-track{animation:none;flex-wrap:wrap;width:auto;justify-content:center;gap:1.5rem 2.4rem}}

/* ---------- Industry chips + blocks + tiles ---------- */
.chips{display:flex;flex-wrap:wrap;gap:.5rem;margin-top:1.6rem}
/* Interactive filter chips — scoped to the Clients filter only, so decorative
   keyword chips elsewhere don't look clickable (false affordance fix). */
#chips .chip{border:1px solid var(--line);background:#fff;color:var(--steel);padding:.5em .95em;border-radius:999px;
  font-size:.8rem;font-weight:700;cursor:pointer;transition:.18s var(--ease)}
#chips .chip:hover{border-color:var(--crimson);color:var(--crimson)}
#chips .chip.active{background:var(--crimson);color:#fff;border-color:var(--crimson)}
/* Decorative keyword tag — flat label, NOT a button (no pill border) */
.chip{display:inline-flex;align-items:center;gap:.45em;border:0;border-radius:0;background:none;
  padding:0;cursor:default;color:var(--muted);font-size:.66rem;letter-spacing:.12em;
  text-transform:uppercase;font-weight:700}
.chip::before{content:"";width:5px;height:5px;border-radius:50%;background:var(--crimson);flex:none}
.chips{gap:.5rem 1.1rem}
/* Tool-name chip that IS a link → keep a clickable pill look */
a.chip--link{display:inline-block;border:1px solid rgba(200,0,65,.4);border-radius:50px;
  padding:.45em .9em;background:none;color:var(--crimson);cursor:pointer;text-decoration:none;
  transition:background .2s,color .2s}
a.chip--link::before{display:none}
a.chip--link:hover{background:var(--crimson);color:#fff;border-color:var(--crimson)}
/* Clients filter chips keep their own button styling, no leading dot */
#chips .chip::before{display:none}

/* =========================================================================
   FAQ / ANSWER BLOCKS (long-tail + LLM/GEO answer content)
   ========================================================================= */
.faq{display:grid;gap:.8rem;margin-top:1.6rem}
.faq__item{border:1px solid var(--line);border-radius:var(--radius);background:#fff;overflow:hidden}
.faq__item summary{cursor:pointer;list-style:none;padding:1.1rem 1.3rem;font-weight:800;font-size:1.02rem;
  display:flex;justify-content:space-between;gap:1rem;align-items:center}
.faq__item summary::-webkit-details-marker{display:none}
.faq__item summary::after{content:"+";color:var(--crimson);font-weight:900;font-size:1.3rem;line-height:1}
.faq__item[open] summary::after{content:"\2212"}
.faq__a{padding:0 1.3rem 1.2rem;color:var(--text-soft);font-size:.98rem;line-height:1.55}
.faq__a a{color:var(--crimson);font-weight:600}
.dark .faq__item{background:var(--ink-2);border-color:var(--line-dark)}
.dark .faq__a{color:var(--on-dark-soft)}
.industry{margin-top:clamp(2.5rem,5vw,3.6rem)}
.industry h3{display:flex;align-items:center;gap:.8rem;font-size:.8rem;font-weight:800;letter-spacing:.1em;
  text-transform:uppercase;margin:0 0 .4rem;flex-wrap:wrap;color:var(--anthracite)}
.industry h3::before{content:"";width:22px;height:3px;background:var(--crimson);display:inline-block;border-radius:2px}
.industry h3 .count{font-size:.7rem;font-weight:600;letter-spacing:.02em;text-transform:none;color:var(--muted)}
.industry .blurb{color:var(--text-soft);font-size:.98rem;margin:0 0 1.3rem;max-width:64ch}
.ind-grid{display:grid;grid-template-columns:repeat(auto-fill,minmax(170px,1fr));gap:.8rem}
.tile{aspect-ratio:16/9;border:1px solid var(--line);border-radius:10px;background:#fff;
  display:flex;align-items:center;justify-content:center;text-align:center;padding:.9rem;
  font-weight:700;font-size:.92rem;color:var(--anthracite);transition:.22s var(--ease);
  box-shadow:0 1px 2px rgba(17,17,20,.03)}
.tile:hover{transform:translateY(-3px);border-color:var(--crimson);color:var(--crimson);
  box-shadow:0 16px 30px -20px rgba(17,17,20,.35)}


/* ---------- Language toggle ---------- */
.lang{font-size:.72rem;font-weight:800;letter-spacing:.08em;color:var(--text-soft);
  border:1px solid var(--line);border-radius:50px;padding:.5em .85em;transition:color .25s,border-color .25s}
.lang:hover{color:var(--crimson);border-color:var(--crimson)}

/* ---------- Founder LinkedIn link ---------- */
.li-link{display:inline-flex;vertical-align:-2px;margin-left:.4em;color:var(--steel);transition:color .25s}
.li-link:hover{color:var(--crimson)}

/* ---------- Honeypot (anti-spam) — visually hidden, bots fill it ---------- */
.hp-field{position:absolute!important;left:-9999px!important;top:auto!important;
  width:1px;height:1px;overflow:hidden}

/* ---------- Footer: "Ask your AI about us" strip ---------- */
.askai{margin-bottom:1.8rem}
.askai__label{font-size:.72rem;letter-spacing:.18em;text-transform:uppercase;color:var(--steel);
  font-weight:700;margin-bottom:.9rem}
.askai__links{display:flex;flex-wrap:wrap;justify-content:center;gap:.6rem}
.askai__pill{font-size:.78rem;font-weight:700;color:var(--text-soft);border:1px solid var(--line);
  border-radius:50px;padding:.5em 1.05em;transition:color .25s,border-color .25s}
.askai__pill:hover{color:var(--crimson);border-color:var(--crimson)}