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01 · Sales Organization Diagnostic

Organize your sales.

You have reps, but the big deals don't close without you.

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See why this happens, and how the Sales Organization Diagnostic puts things in order.

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OrganizationSystemMethodology

02 · The real problem

Three symptoms you might recognize

01

Every customer is "different."

Each wants different treatment. Not because they're truly unique, but because you haven't captured what they have in common.

02

The team doesn't follow you

You explain what to do. They don't apply it consistently.

03

Only you know

You're still the best rep in the company and the only one who knows what to do.

The deeper cause

You feel your commercial function needs organization.

You know the challenges. You try to solve them. But every solution lives only in your head. It isn't captured, so it can't be transferred.

03 · What the Sales Organization Diagnostic is

Sales Organization Diagnostic

From today, to the next step.

SALES STRATEGY SALES PROCESS TECH · DATA PEOPLE & RHYTHM
  • 01

    We map the AS-IS. how you operate today.

  • 02

    We analyze the GAPS. what's holding you back.

  • 03

    We hand you an Action Plan. the first 3 steps, in order.

4 areas · 19 dimensions

Who it's for

For founders who want to step out of the day-to-day of sales.

What it does

Maps the sales organization you have today and shows exactly where your gaps are.

Outcome

You understand why you haven't stepped out of the day-to-day yet, and which actions to start with.

04 · The gears

Four gears. Stop one, and they all stop.

Four gears that work together. Aligned, each one strengthens the others. Misaligned, one cancels out the other.

01 02 03 04
  • STRATEGY without Process → strategy stays words
  • PROCESS without Tech & Data → effort that doesn't repeat or get measured
  • TECH without People → tools nobody uses
  • PEOPLE without Strategy → a team with no destination

The order in which you organize them matters.

The Sales Organization Diagnostic doesn't give you a list. It gives you a sequence.

Sales Strategy

What you sell, to whom, and how.

Market SegmentationICP DefinitionBuying PersonasValue PropositionPricing & Packaging

Without a clear answer here, every rep works off their own interpretation: they can't agree on the HOW because they haven't agreed on the WHAT.

Sales Process

How the sale gets executed.

Lead GenerationLead Nurturing & Appointment SettingClosingCustomer SuccessUpsell & Cross-sell

Here you see whether execution is fragmented or systematic. If every deal closes differently, experience doesn't compound.

Tech Infrastructure & Data

The systems and data that translate effort into effectiveness.

CRMAutomation & IntegrationsData & ReportingForecasting

If these don't work, decisions get made on instinct, not numbers.

People & Operating Rhythm

Who runs the sale, in which roles, at what rhythm.

Sales Team StructureSales SkillsSales Culture & AccountabilityOperating Rhythm & Playbooks

The team's rhythm and sales meetings are the central nervous system of the sales organization. Without a regular rhythm, last week's learning doesn't reach next week.

§ 05 · How we work

From interviews, to a picture, to an Action Plan.

No forms. No questionnaire. Your team isn't loaded with prep. Three things happen, in order.

1

One-on-one interviews

With everyone involved in the sale: you, the reps, marketing, and the person who delivers the deal. Structured. No "right" or "wrong" labels.

2

Organization assessment

Across 4 areas and 19 dimensions, on a 5-level scale from Ad-hoc to Optimized. Every score justified.

3

Delivery

A written report, a workshop with your team, and an action plan with 3 steps in order.

06 · Deliverables

Three deliverables that work together.

Not one document, but three. They capture today, the gap, and the road to the future. They work as a single management tool.

Deliverable 01

Sales Organization Diagnostic & Action Plan

Written report.

Your commercial function, organized: how it works today (descriptive, no criticism), where it's mature and where it isn't, the recurring challenges behind most gaps, and 3 next steps in order, with the reasoning for that order.

Deliverable 02

Workshop with your team

A meeting where we present the findings together.

For the first time, leadership and the sales team talk about the same thing in a shared vocabulary. Not a presentation, a conversation that leads to an agreed starting point.

Deliverable 03

Action Plan with the 3 next steps

The connection of it all.

Three things to do, in which order, and why that order. Not a list. A sequence: the first step builds the conditions for the second, the second for the third.

07 · Who it's for

When it makes sense to start.

The Sales Organization Diagnostic fits founders who:

01

Feel sales depend on them

They've built their company mostly through personal selling, and that dependence has hit its ceiling.

02

Have seen that piecemeal fixes don't last

They've tried to solve individual pieces of their commercial function, and saw that piecemeal fixes don't last.

03

Have a sales team

And that team is ready to join the conversation from the start, not just at the end.

100+
B2B companies
7
years
2
founders

Accelerate Growth has organized & managed B2B sales since 2018, with two founders who've built commercial teams from zero.

§ 10 · Next step

Next step · A consulting call.

45 minutes, by video call. We listen to your challenges and advise on how to overcome them. If you believe we can help, we book a follow-up where we show you how we'd work together.

Book a Consulting Call

No prep. No commitment.