We design your Sales Plan.
We turn your broad strategy into a clear sales plan your team can execute. Without you.
You get a visible map of the sales motions your company runs.
You see clearly: Which motions run today. Where the team's time goes. What pays off and what doesn't. What you're ignoring. And where it's worth focusing the next 90 days.
Book a Consulting Call →| SMB | Mid Market | Enterprise | |
|---|---|---|---|
| New Relationship | |||
| Inbound | ● | ||
| Outbound | ● | ||
| Existing Relationship | |||
| Retention | ● | ||
| Up-Selling | ● | ||
| Cross-Selling | |||
| Past Relationship | |||
| Lost Proposals | |||
| Lost Customers | |||
From broad strategy, to a clear sales plan, on one page.
Six things we've heard from B2B founders
We've tried all sorts. Nothing worked.
Everyone does a bit of everything.
I hired a rep and I still have to do it all.
I'm the only one who closes big deals.
I'm the only one with answers. What do we sell? What price? What discount? Who do we go to? What do we say?
I'm always firefighting. I have no time for the future, because the present keeps chasing me.
Everything goes through you. And that traps you.
You have a sales strategy. You have a team. What's missing? The sales plan.
Strategy
you know where you're going
Sales Plan
Which motions run today. Where time goes. What pays off and what doesn't. What you ignore. And where to focus.
Execution
There's movement, the team works every day
You haven't turned your broad sales strategy into a clear sales plan your team can understand.
"These motions we run today. These we keep. These we stop. These look promising. These aren't worth it. These are where we focus the next 90 days."
Without a clear plan, the team chases whatever shows up. Every week the priorities change. Every deal is treated as a unique case.
The tool that turns broad strategy into a clear sales plan is the Sales Motion Canvas.
Sales Motion Canvas
Your entire commercial activity. On one page.
The Sales Motion Canvas takes your broad sales strategy and turns it into a visible map of motions. At a glance: which motions run today, where the team's time goes, what pays off, what you ignore, and which motions are worth your resources.
Who it's forBuilt for B2B founders who want to organize their commercial function so they can step out of the day-to-day of sales.
| SMB | Mid Market | Enterprise | |
|---|---|---|---|
| New Relationship | |||
| Inbound | ● | ||
| Outbound | ● | ||
| Existing Relationship | |||
| Retention | ● | ||
| Up-Selling | ● | ||
| Cross-Selling | |||
| Past Relationship | |||
| Lost Proposals | |||
| Lost Customers | |||
Sales Motion Canvas · Your entire commercial activity on one sheet.
The thinking behind one page.
What the Canvas does
- 01
Maps every possible sales motion across two axes: who buys from you, and how the commercial relationship starts.
- 02
Breaks the vague "sales strategy" into 21 distinct sales motions.
- 03
Shows which motions your team invests in today: at what cost in time and what return in revenue.
- 04
Highlights which motions you ignore, and which are worth considering.
How to read it
The Sales Motion Canvas isn't read like a simple table. First you understand the two axes. Then you read it in three successive readings. Each reveals a different truth.
Three levels, based not on company size but on the complexity of the buying decision. SMB: one decision by one person. Mid Market: a decision by 2–3 people: a Sponsor, a Champion, and at least one User. Enterprise: 4+ people, usually involving procurement, legal and/or compliance.
Seven motion types, grouped by how mature your relationship with the customer is. New Relationship: motions targeting companies that don't yet know you as a supplier. Existing Relationship: motions targeting companies that are currently your customers. Past Relationship: motions targeting companies you had a relationship with in the past, but that relationship has been lost.
Three examples
See how the meaning of each sales motion changes, depending on the cell it falls into.
Outbound × Mid Market
You approach targeted companies captured on a list. You need to identify who the Sponsor is, who the Champion is, and who the Users are. You build a business case and mobilize them in parallel.
Cross-Selling × SMB
You approach existing customers to sell an extra product or service beyond what they've already bought. The decision is made by one person, usually the founder, who already trusts you. A fast cycle, low cost of sale, high margin.
Lost Proposals × Enterprise
You approach customers you'd sent a proposal to in the past, but that proposal didn't move forward. The relationship was lost, but the people, needs and budgets have changed. You start with knowledge of the organization that competitors don't have.
The three readings
What we do today
We mark which cells have a motion running. Often reveals you run more motions than your resources allow, or fewer than your real potential.
What pays off, and what doesn't
For each motion, return in revenue vs. effort and time. A motion eating 30% of time for 5% of revenue is the first thing to change.
Where opportunities hide
In the empty cells. Untapped motions that could deliver big with little effort. The Canvas helps you see them clearly, so you can decide where to invest and where not.
You can't do everything. You need to know what's worth doing, and what isn't. That's exactly what the Sales Motion Canvas shows you.
In three phases, with your team.
We guide you and your team to build your own Sales Motion Canvas, read it with our methodology, and leave with a clear next step.
Workshop
In a few hours, we map every sales motion your company runs today. Not the ones you think, the ones it actually runs.
Sales Plan Design
We read the Canvas through its 3 readings together. We assess each motion. We prioritize them. And we land on the ones to focus on the next 90 days. Based on data. Not instinct.
Action Plan
You leave with a clear 90-day plan: which motion, which team, which measurable target, how you'll know it works.
Three deliverables.
The Sales Motion Canvas
All your sales motions on one page. With a clear picture: which work, which are being tested, which have stalled.
A Sales Plan
An analysis of the motions you don't run. Where to invest. Where not.
One decision
Which motions you run the next 90 days, with reasoning the team understands and supports. With a measurable target.
We design for founders of B2B companies.
- 01
You're a founder in a B2B company with a sales team.
- 02
You're the most productive rep in the company, and that imprisons you.
- 03
You feel you're missing the plan that turns strategy into execution.
What founders say after working with us.
Things fall into order.
We know what we do and why.
I don't have to handle every customer myself.
I can see light.
We have a plan.
We're organized.
B2B companies have built their Canvas with us.
years building the same system, not theory.
motions coded in the Sales Motion Canvas. A clear picture and sales plan on one page.
Companies that trust us
Accelerate Growth has organized & managed B2B sales since 2018, with two founders who've built commercial teams from zero.
Next step · A consulting call.
45 minutes, by video call. We listen to your challenges and advise on how to overcome them. If you believe we can help, we book a follow-up where we show you how we'd work together.
No prep. No commitment.